Shankar, V. (1998). Marketing spending for new product introduction: Entrant strategy and incumbent response. Marketing Science Institute.
Chicago Style (17th ed.) CitationShankar, Venkatesh. Marketing Spending for New Product Introduction: Entrant Strategy and Incumbent Response. Cambridge, Massachusetts: Marketing Science Institute, 1998.
MLA (9th ed.) CitationShankar, Venkatesh. Marketing Spending for New Product Introduction: Entrant Strategy and Incumbent Response. Marketing Science Institute, 1998.
Warning: These citations may not always be 100% accurate.
