APA (7th ed.) Citation

Huffman, C., & Kahn, B. E. (1998). Variety for sale: Mass customization or mass confusion? Marketing Science Institute.

Chicago Style (17th ed.) Citation

Huffman, Cynthia, and Barbara E. Kahn. Variety for Sale: Mass Customization or Mass Confusion? Cambridge, Massachusetts: Marketing Science Institute, 1998.

MLA (9th ed.) Citation

Huffman, Cynthia, and Barbara E. Kahn. Variety for Sale: Mass Customization or Mass Confusion? Marketing Science Institute, 1998.