APA (7th ed.) Citation

Levitt, T. (1971). Innovation in marketing: New perspectives for profit and growth. Pan.

Chicago Style (17th ed.) Citation

Levitt, Theodore. Innovation in Marketing: New Perspectives for Profit and Growth. London: Pan, 1971.

MLA (9th ed.) Citation

Levitt, Theodore. Innovation in Marketing: New Perspectives for Profit and Growth. Pan, 1971.

Warning: These citations may not always be 100% accurate.