APA (7th ed.) Citation

Low, G. S., & Mohr, J. J. (1998). Brand managers' perceptions of the marketing communications budget allocation process. Marketing Science Institute.

Chicago Style (17th ed.) Citation

Low, George S., and Jakki J. Mohr. Brand Managers' Perceptions of the Marketing Communications Budget Allocation Process. Cambridge, Massachusetts: Marketing Science Institute, 1998.

MLA (9th ed.) Citation

Low, George S., and Jakki J. Mohr. Brand Managers' Perceptions of the Marketing Communications Budget Allocation Process. Marketing Science Institute, 1998.