Cita APA (7a ed.)

Low, G. S., & Mohr, J. J. (1998). Brand managers' perceptions of the marketing communications budget allocation process. Marketing Science Institute.

Cita Chicago Style (17a ed.)

Low, George S., y Jakki J. Mohr. Brand Managers' Perceptions of the Marketing Communications Budget Allocation Process. Cambridge, Massachusetts: Marketing Science Institute, 1998.

Cita MLA (9a ed.)

Low, George S., y Jakki J. Mohr. Brand Managers' Perceptions of the Marketing Communications Budget Allocation Process. Marketing Science Institute, 1998.