Cita APA (7a ed.)

Bucklin, R. E., & Gupta, S. (1998). Commercial adoption of advances in the analysis of scanner data. Marketing Science Institute.

Cita Chicago Style (17a ed.)

Bucklin, Randolph E., y Sunil Gupta. Commercial Adoption of Advances in the Analysis of Scanner Data. Cambridge, Massachusetts: Marketing Science Institute, 1998.

Cita MLA (9a ed.)

Bucklin, Randolph E., y Sunil Gupta. Commercial Adoption of Advances in the Analysis of Scanner Data. Marketing Science Institute, 1998.