Cita APA (7a ed.)

Davidson, J. H. (1972). Offensive marketing or How to make your competitors followers. Cassell.

Cita Chicago Style (17a ed.)

Davidson, J. Hugh. Offensive Marketing or How to Make Your Competitors Followers. London: Cassell, 1972.

Cita MLA (9a ed.)

Davidson, J. Hugh. Offensive Marketing or How to Make Your Competitors Followers. Cassell, 1972.