Cita APA (7a ed.)

Grisaffe, D. B., & Kumar, A. (1998). Antecedents and consequences of customer value: Testing an expanded framework. Marketing Science Institute.

Cita Chicago Style (17a ed.)

Grisaffe, Douglas B., y Anand Kumar. Antecedents and Consequences of Customer Value: Testing an Expanded Framework. Cambridge, Massachusetts: Marketing Science Institute, 1998.

Cita MLA (9a ed.)

Grisaffe, Douglas B., y Anand Kumar. Antecedents and Consequences of Customer Value: Testing an Expanded Framework. Marketing Science Institute, 1998.