Aggregate diffusion forecasting models in marketing : a critical review

Aggregate diffusion forecasting models in marketing a critical review

Bibliographic Details
Main Author: Parker, Philip M. (-)
Format: Book
Language:Indeterminado
Published: [S.l.] : [s.n.] 1994.
Subjects:
Productos nuevos > modelos matemáticos.
Previsión de ventas > modelos matemáticos.
Difusión de innovaciones > modelos matemáticos.
See on Universidad de Deusto:https://oceano.biblioteca.deusto.es/primo-explore/search?query=any,contains,991004870189703351&tab=default_tab&search_scope=deusto_alma&vid=deusto
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