Cita APA (7a ed.)

Haley, R. I. (1985). Developing effective communications strategy: A benefit segmentation approach. John Wiley & Sons.

Cita Chicago Style (17a ed.)

Haley, Russell I. Developing Effective Communications Strategy: A Benefit Segmentation Approach. New York [etc.]: John Wiley & Sons, 1985.

Cita MLA (9a ed.)

Haley, Russell I. Developing Effective Communications Strategy: A Benefit Segmentation Approach. John Wiley & Sons, 1985.