Cita APA (7a ed.)

Kotler, P., Bowen, J., & Makens, J. C. (1996). Marketing for hospitality and tourism. Prentice-Hall International.

Cita Chicago Style (17a ed.)

Kotler, Philip, John Bowen, y James C. Makens. Marketing for Hospitality and Tourism. Upper Saddle River, New Jersey: Prentice-Hall International, 1996.

Cita MLA (9a ed.)

Kotler, Philip, et al. Marketing for Hospitality and Tourism. Prentice-Hall International, 1996.