Kotler, P., Bowen, J., & Makens, J. C. (1996). Marketing for hospitality and tourism. Prentice-Hall International.
Chicago Style (17th ed.) CitationKotler, Philip, John Bowen, and James C. Makens. Marketing for Hospitality and Tourism. Upper Saddle River, New Jersey: Prentice-Hall International, 1996.
MLA (9th ed.) CitationKotler, Philip, et al. Marketing for Hospitality and Tourism. Prentice-Hall International, 1996.
Warning: These citations may not always be 100% accurate.