Cita APA (7a ed.)

Melcher, D., & Larrick, N. (1956). Printing and promotion handbook: How to plan, produce, and use printing, advertising, and direct mail (2nd ed.). McGraw-Hill.

Cita Chicago Style (17a ed.)

Melcher, Daniel, y Nancy Larrick. Printing and Promotion Handbook: How to Plan, Produce, and Use Printing, Advertising, and Direct Mail. 2nd ed. New York [etc.]: McGraw-Hill, 1956.

Cita MLA (9a ed.)

Melcher, Daniel, y Nancy Larrick. Printing and Promotion Handbook: How to Plan, Produce, and Use Printing, Advertising, and Direct Mail. 2nd ed. McGraw-Hill, 1956.