APA (7th ed.) Citation

Christopher, M., Cowell, D., Morris, M. H., & Wills, G. (1972). Marketing below-the-line. George Allen & Unwin.

Chicago Style (17th ed.) Citation

Christopher, Martin, Donald Cowell, Michael H. Morris, and Gordon Wills. Marketing Below-the-line. London: George Allen & Unwin, 1972.

MLA (9th ed.) Citation

Christopher, Martin, et al. Marketing Below-the-line. George Allen & Unwin, 1972.