Cita APA (7a ed.)

Burns, A. C., & Bush, R. F. (1998). Marketing research. Prentice Hall.

Cita Chicago Style (17a ed.)

Burns, Alvin C., y Ronald F. Bush. Marketing Research. Englewood Cliffs, New Jersey: Prentice Hall, 1998.

Cita MLA (9a ed.)

Burns, Alvin C., y Ronald F. Bush. Marketing Research. Prentice Hall, 1998.