Cita APA (7a ed.)

Hooley, G. J., Piercy, N. F., & Saunders, J. A. (1998). Marketing strategy and competitive positioning (2nd ed.). Prentice Hall Europe.

Cita Chicago Style (17a ed.)

Hooley, Graham J., Nigel F. Piercy, y John A. Saunders. Marketing Strategy and Competitive Positioning. 2nd ed. London [etc.]: Prentice Hall Europe, 1998.

Cita MLA (9a ed.)

Hooley, Graham J., et al. Marketing Strategy and Competitive Positioning. 2nd ed. Prentice Hall Europe, 1998.