Marketing management analysis, planning, implementation, and control
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | Inglés |
| Published: |
Englewood Cliffs, New Jersey :
Prentice-Hall International
cop. 1997.
|
| Edition: | 9th ed |
| Series: | Prentice-Hall International Series in Marketing
|
| Subjects: | |
| See on Universidad de Deusto: | https://oceano.biblioteca.deusto.es/primo-explore/search?query=any,contains,991004618659703351&tab=default_tab&search_scope=deusto_alma&vid=deusto |
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| Physical Description: | XL, 789, [49] p. : il. ; 26 cm |
|---|---|
| Bibliography: | Bibliogr. Indices |
| ISBN: | 9780132613637 |
