APA (7th ed.) Citation

Usunier, J. (1996). Marketing across cultures (2nd ed.). Prentice-Hall.

Chicago Style (17th ed.) Citation

Usunier, Jean-Claude. Marketing Across Cultures. 2nd ed. London [etc.]: Prentice-Hall, 1996.

MLA (9th ed.) Citation

Usunier, Jean-Claude. Marketing Across Cultures. 2nd ed. Prentice-Hall, 1996.