Cita APA (7a ed.)

Christopher, M., & McDonald, M. H. B. (1995). Marketing: An introductory text. MacMillan Business.

Cita Chicago Style (17a ed.)

Christopher, Martin, y Malcolm H. B. McDonald. Marketing: An Introductory Text. Basingstoke [etc.]: MacMillan Business, 1995.

Cita MLA (9a ed.)

Christopher, Martin, y Malcolm H. B. McDonald. Marketing: An Introductory Text. MacMillan Business, 1995.