Cita APA (7a ed.)

McDonald, M. H. B., & Leppard, J. W. (1992). Marketing by matrix: 100 practical ways to improve your strategic and tactical marketing (1st published.). Butterworth-Heinemann.

Cita Chicago Style (17a ed.)

McDonald, Malcolm H. B., y John W. Leppard. Marketing by Matrix: 100 Practical Ways to Improve Your Strategic and Tactical Marketing. 1st published. Oxford: Butterworth-Heinemann, 1992.

Cita MLA (9a ed.)

McDonald, Malcolm H. B., y John W. Leppard. Marketing by Matrix: 100 Practical Ways to Improve Your Strategic and Tactical Marketing. 1st published. Butterworth-Heinemann, 1992.