APA (7th ed.) Citation

Keegan, W. J., & Green, M. C. (2015). Global marketing (8th ed. Global ed.). Pearson.

Chicago Style (17th ed.) Citation

Keegan, Warren J., and Mark C. Green. Global Marketing. 8th ed. Global ed. Boston [etc.]: Pearson, 2015.

MLA (9th ed.) Citation

Keegan, Warren J., and Mark C. Green. Global Marketing. 8th ed. Global ed. Pearson, 2015.