Cita APA (7a ed.)

Keegan, W. J., & Green, M. C. (2015). Global marketing (8th ed. Global ed.). Pearson.

Cita Chicago Style (17a ed.)

Keegan, Warren J., y Mark C. Green. Global Marketing. 8th ed. Global ed. Boston [etc.]: Pearson, 2015.

Cita MLA (9a ed.)

Keegan, Warren J., y Mark C. Green. Global Marketing. 8th ed. Global ed. Pearson, 2015.