APA (7th ed.) Citation

Govindarajan, V., Trimble, C., & Nooyi, I. k. (2012). Reverse innovation: Create far from home, win everywhere. Harvard Business Review Press.

Chicago Style (17th ed.) Citation

Govindarajan, Vijay, Chris Trimble, and Indra k. Nooyi. Reverse Innovation: Create Far from Home, Win Everywhere. Boston, Massachusetts: Harvard Business Review Press, 2012.

MLA (9th ed.) Citation

Govindarajan, Vijay, et al. Reverse Innovation: Create Far from Home, Win Everywhere. Harvard Business Review Press, 2012.