APA (7th ed.) Citation

Keller, K. L. (2008). Best practice cases in branding: Lessons from the world's strongest brands (3rd ed.). Pearson-Prentice Hall.

Chicago Style (17th ed.) Citation

Keller, Kevin Lane. Best Practice Cases in Branding: Lessons from the World's Strongest Brands. 3rd ed. Upper Saddle River, New Jersey: Pearson-Prentice Hall, 2008.

MLA (9th ed.) Citation

Keller, Kevin Lane. Best Practice Cases in Branding: Lessons from the World's Strongest Brands. 3rd ed. Pearson-Prentice Hall, 2008.