The luxury strategy break the rules of marketing to build luxury brands

Bibliographic Details
Main Author: Kapferer, Jean-Noël (-)
Other Authors: Bastien, Vincent
Format: Book
Language:Inglés
Published: London [etc.] : Kogan Page 2011.
Edition:Repr. 2011 (twice)
Subjects:
See on Universidad de Deusto:https://oceano.biblioteca.deusto.es/primo-explore/search?query=any,contains,991004537849703351&tab=default_tab&search_scope=deusto_alma&vid=deusto
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Description
Physical Description:X, 323 p. : gráf. ; 24 cm
Bibliography:Bibliogr.: p. [300]-304. Índice
ISBN:9780749454777