Kleppner's advertising procedure
Main Author: | |
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Other Authors: | , , |
Format: | Book |
Language: | Inglés |
Published: |
Upper Saddle River, New Jersey :
Pearson-Prentice Hall
cop. 2008.
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Edition: | 17th ed |
Subjects: | |
See on Universidad de Deusto: | https://oceano.biblioteca.deusto.es/primo-explore/search?query=any,contains,991004496089703351&tab=default_tab&search_scope=deusto_alma&vid=deusto |
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Item Description: | Revisión y actualización de la obra original de Otto Kleppner |
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Physical Description: | XX, 829 p. : il. col. ; 28 cm |
Bibliography: | Bibliogr.: p. 805-815. Índice |
ISBN: | 9780135126479 |