Lane, W. R., King, K. W., Russell, J. T., & Kleppner, O. (2008). Kleppner's advertising procedure (17th ed.). Pearson-Prentice Hall.
Chicago Style (17th ed.) CitationLane, W. Ronald, Karen Whitehill King, J. Thomas Russell, and Otto Kleppner. Kleppner's Advertising Procedure. 17th ed. Upper Saddle River, New Jersey: Pearson-Prentice Hall, 2008.
MLA (9th ed.) CitationLane, W. Ronald, et al. Kleppner's Advertising Procedure. 17th ed. Pearson-Prentice Hall, 2008.
Warning: These citations may not always be 100% accurate.