Cita APA (7a ed.)

Lane, W. R., King, K. W., Russell, J. T., & Kleppner, O. (2008). Kleppner's advertising procedure (17th ed.). Pearson-Prentice Hall.

Cita Chicago Style (17a ed.)

Lane, W. Ronald, Karen Whitehill King, J. Thomas Russell, y Otto Kleppner. Kleppner's Advertising Procedure. 17th ed. Upper Saddle River, New Jersey: Pearson-Prentice Hall, 2008.

Cita MLA (9a ed.)

Lane, W. Ronald, et al. Kleppner's Advertising Procedure. 17th ed. Pearson-Prentice Hall, 2008.