Cita APA (7a ed.)

Bruni, D. S., & Verona, G. (2009). Dynamic marketing capabilities in science-based firms: An exploratory investigation of the pharmaceutical industry. Blackwell.

Cita Chicago Style (17a ed.)

Bruni, Daniele Severi, y Gianmario Verona. Dynamic Marketing Capabilities in Science-based Firms: An Exploratory Investigation of the Pharmaceutical Industry. Oxford: Blackwell, 2009.

Cita MLA (9a ed.)

Bruni, Daniele Severi, y Gianmario Verona. Dynamic Marketing Capabilities in Science-based Firms: An Exploratory Investigation of the Pharmaceutical Industry. Blackwell, 2009.