Do we really need Brand Equity?
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | Inglés |
| Published: |
[S.l.] :
[s.n.]
1996.
|
| Subjects: | |
| See on Universidad de Deusto: | https://oceano.biblioteca.deusto.es/primo-explore/search?query=any,contains,991004476709703351&tab=default_tab&search_scope=deusto_alma&vid=deusto |
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| Item Description: | Fotocopia de: The Journal of Brand Management. Vol. 4, no1 (1996) |
|---|---|
| Physical Description: | p. 9-28 ; 30 cm |
| Bibliography: | Bibliogr. |
