Cita APA (7a ed.)

Feldwick, P., & Davies, G. (1996). Do we really need Brand Equity? [s.n.].

Cita Chicago Style (17a ed.)

Feldwick, Paul, y Gary Davies. Do We Really Need Brand Equity? [S.l.]: [s.n.], 1996.

Cita MLA (9a ed.)

Feldwick, Paul, y Gary Davies. Do We Really Need Brand Equity? [s.n.], 1996.