APA (7th ed.) Citation

Kerin, R. A., Rudelius, W., & Hartley, S. W. (2007). Marketing Core (2a ed.). McGraw-Hill-Interamericana de España.

Chicago Style (17th ed.) Citation

Kerin, Roger A., William Rudelius, and Steven W. Hartley. Marketing Core. 2a ed. Madrid: McGraw-Hill-Interamericana de España, 2007.

MLA (9th ed.) Citation

Kerin, Roger A., et al. Marketing Core. 2a ed. McGraw-Hill-Interamericana de España, 2007.