Yoo, B., Donthu, N., & Lee, S. (2007). An examination of selected marketing mix elements and brand equity. [s.n.].
Cita Chicago Style (17a ed.)Yoo, Bonghee, Naveen Donthu, y Sungho Lee. An Examination of Selected Marketing Mix Elements and Brand Equity. [S.l.]: [s.n.], 2007.
Cita MLA (9a ed.)Yoo, Bonghee, et al. An Examination of Selected Marketing Mix Elements and Brand Equity. [s.n.], 2007.
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