Cita APA (7a ed.)

Kamakura, W. A., & Russell, G. J. (1993). Measuring brand value with scanner data. [s.n.].

Cita Chicago Style (17a ed.)

Kamakura, Wagner A., y Gary J. Russell. Measuring Brand Value with Scanner Data. [S.l.]: [s.n.], 1993.

Cita MLA (9a ed.)

Kamakura, Wagner A., y Gary J. Russell. Measuring Brand Value with Scanner Data. [s.n.], 1993.