APA (7th ed.) Citation

Kamakura, W. A., & Russell, G. J. (1993). Measuring brand value with scanner data. [s.n.].

Chicago Style (17th ed.) Citation

Kamakura, Wagner A., and Gary J. Russell. Measuring Brand Value with Scanner Data. [S.l.]: [s.n.], 1993.

MLA (9th ed.) Citation

Kamakura, Wagner A., and Gary J. Russell. Measuring Brand Value with Scanner Data. [s.n.], 1993.