The new strategic brand management creating and sustaining brand equity long term
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | Inglés |
| Published: |
London :
Kogan Page
2004.
|
| Edition: | 3rd ed |
| Subjects: | |
| See on Universidad de Deusto: | https://oceano.biblioteca.deusto.es/primo-explore/search?query=any,contains,991004426999703351&tab=default_tab&search_scope=deusto_alma&vid=deusto |
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| Physical Description: | XIV, 497 p. ; 24 cm |
|---|---|
| Bibliography: | Bibliogr.: p. [471]-483 |
| ISBN: | 9780749442835 |
