Cita APA (7a ed.)

Kapferer, J. (2004). The new strategic brand management: Creating and sustaining brand equity long term (3rd ed.). Kogan Page.

Cita Chicago Style (17a ed.)

Kapferer, Jean-Noël. The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term. 3rd ed. London: Kogan Page, 2004.

Cita MLA (9a ed.)

Kapferer, Jean-Noël. The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term. 3rd ed. Kogan Page, 2004.