What customers want using outcome-driven innovation to create breakthrough products and services

Bibliographic Details
Main Author: Ulwick, Anthony (-)
Format: Book
Language:Inglés
Published: New York [etc.] : McGraw-Hill 2005.
Subjects:
See on Universidad de Deusto:https://oceano.biblioteca.deusto.es/primo-explore/search?query=any,contains,991004410079703351&tab=default_tab&search_scope=deusto_alma&vid=deusto
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Description
Item Description:Indices
Physical Description:XXXV, 202 p. ; 24 cm
Bibliography:Bibliogr.: p. 189
ISBN:9780071408677