Customer equity management
Main Author: | |
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Format: | Book |
Language: | Inglés |
Published: |
Upper Saddle River, New Jersey :
Pearson-Prentice Hall
2005.
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Subjects: | |
See on Universidad de Deusto: | https://oceano.biblioteca.deusto.es/primo-explore/search?query=any,contains,991004393709703351&tab=default_tab&search_scope=deusto_alma&vid=deusto |
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Item Description: | Indices |
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Physical Description: | XXII, 552 p. : il. ; 24 cm. + 1 CD-ROM |
Bibliography: | Bibliogr. |
ISBN: | 9780131419292 |