APA (7th ed.) Citation

Rust, R. T. (2005). Customer equity management. Pearson-Prentice Hall.

Chicago Style (17th ed.) Citation

Rust, Roland T. Customer Equity Management. Upper Saddle River, New Jersey: Pearson-Prentice Hall, 2005.

MLA (9th ed.) Citation

Rust, Roland T. Customer Equity Management. Pearson-Prentice Hall, 2005.