Best, R. J. (2005). Market-based management: Strategies for growing customer value and profitability (4th ed.). Pearson-Prentice Hall.
Chicago Style (17th ed.) CitationBest, Roger J. Market-based Management: Strategies for Growing Customer Value and Profitability. 4th ed. Upper Saddle River, New Jersey: Pearson-Prentice Hall, 2005.
MLA (9th ed.) CitationBest, Roger J. Market-based Management: Strategies for Growing Customer Value and Profitability. 4th ed. Pearson-Prentice Hall, 2005.
Warning: These citations may not always be 100% accurate.