Marketing of high-technology products and innovations

Bibliographic Details
Main Author: Mohr, Jakki J. (-)
Other Authors: Sengupta, Sanjit, Slater, Stanley F.
Format: Book
Language:Inglés
Published: Upper Saddle River, New Jersey : Prentice-Hall 2005.
Edition:2nd ed
Subjects:
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Description
Item Description:International ed.
Physical Description:XX, 450 p. ; 24 cm
Bibliography:Bibliogr.
ISBN:9780131230231