Cita APA (7a ed.)

Anderson, J. C., & Narus, J. A. (2004). Business market management: Understanding, creating and delivering value (2nd ed.). Prentice Hall.

Cita Chicago Style (17a ed.)

Anderson, James C., y James A. Narus. Business Market Management: Understanding, Creating and Delivering Value. 2nd ed. Englewood Cliffs, New Jersey: Prentice Hall, 2004.

Cita MLA (9a ed.)

Anderson, James C., y James A. Narus. Business Market Management: Understanding, Creating and Delivering Value. 2nd ed. Prentice Hall, 2004.