Tears, cheers and fears : the role of emotions in advertising

Tears, cheers and fears the role of emotions in advertising

Bibliographic Details
Corporate Author: Marketing Science Institute (-)
Other Authors: Yoon, Carolyn (-)
Format: Book
Language:Inglés
Published: Cambridge, Massachusetts : Marketing Science Institute 1991.
Series:Report (Marketing Science Institute) ; 91,112.
Subjects:
Publicidad > aspectos psicológicos > estudios y conferencias.
See on Universidad de Deusto:https://oceano.biblioteca.deusto.es/primo-explore/search?query=any,contains,991004336679703351&tab=default_tab&search_scope=deusto_alma&vid=deusto
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Description
Item Description:En la port.: Conference Summary
Publicación basada en la conferencia del Marketing Science Institute, celebrada del 14 al 15 de febrero de 1991 en Duke University
Physical Description:51 p. ; 28 cm

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