Cita APA (7a ed.)

Marketing Science Institute & Yoon, C. (1991). Tears, cheers and fears: The role of emotions in advertising. Marketing Science Institute.

Cita Chicago Style (17a ed.)

Marketing Science Institute y Carolyn Yoon. Tears, Cheers and Fears: The Role of Emotions in Advertising. Cambridge, Massachusetts: Marketing Science Institute, 1991.

Cita MLA (9a ed.)

Marketing Science Institute y Carolyn Yoon. Tears, Cheers and Fears: The Role of Emotions in Advertising. Marketing Science Institute, 1991.