APA (7th ed.) Citation

Urbany, J. E., & Dickson, P. R. (1990). Consumer knowledge of normal prices: An exploratory study and framework. Marketing Science Institute.

Chicago Style (17th ed.) Citation

Urbany, Joel E., and Peter R. Dickson. Consumer Knowledge of Normal Prices: An Exploratory Study and Framework. Cambridge, Massachusetts: Marketing Science Institute, 1990.

MLA (9th ed.) Citation

Urbany, Joel E., and Peter R. Dickson. Consumer Knowledge of Normal Prices: An Exploratory Study and Framework. Marketing Science Institute, 1990.