APA (7th ed.) Citation

Zaltman, G. (1989). The use of developmental and evaluative market research. Marketing Science Institute.

Chicago Style (17th ed.) Citation

Zaltman, Gerald. The Use of Developmental and Evaluative Market Research. Cambridge, Massachusetts: Marketing Science Institute, 1989.

MLA (9th ed.) Citation

Zaltman, Gerald. The Use of Developmental and Evaluative Market Research. Marketing Science Institute, 1989.

Warning: These citations may not always be 100% accurate.