Cita APA (7a ed.)

Zaltman, G. (1989). The use of developmental and evaluative market research. Marketing Science Institute.

Cita Chicago Style (17a ed.)

Zaltman, Gerald. The Use of Developmental and Evaluative Market Research. Cambridge, Massachusetts: Marketing Science Institute, 1989.

Cita MLA (9a ed.)

Zaltman, Gerald. The Use of Developmental and Evaluative Market Research. Marketing Science Institute, 1989.