APA (7th ed.) Citation

McQuarrie, E. F., & McIntyre, S. H. (1992). The customer visit: An emerging practice in business-to-business marketing. Marketing Science Institute.

Chicago Style (17th ed.) Citation

McQuarrie, Edward F., and Shelby H. McIntyre. The Customer Visit: An Emerging Practice in Business-to-business Marketing. Cambridge, Massachusetts: Marketing Science Institute, 1992.

MLA (9th ed.) Citation

McQuarrie, Edward F., and Shelby H. McIntyre. The Customer Visit: An Emerging Practice in Business-to-business Marketing. Marketing Science Institute, 1992.