Are product attribute beliefs the only mediator of advertising effects on brand attitude?
| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | Indeterminado |
| Published: |
[S.l.] :
[s.n.]
1981.
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| Subjects: | |
| See on Universidad de Deusto: | https://oceano.biblioteca.deusto.es/primo-explore/search?query=any,contains,991004330659703351&tab=default_tab&search_scope=deusto_alma&vid=deusto |
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| Item Description: | Fotocopia de: Journal of Marketing Research, v. 17 (1981) |
|---|---|
| Physical Description: | p. 318-332 ; 30 cm |
| Bibliography: | Bibliogr.: p. 330-332 |
