Cita APA (7a ed.)

Kotler, P., Jain, D. C., & Maesincee, S. (2002). Marketing moves: A new approach to proffits, growth, and renewal. Harvard Business School.

Cita Chicago Style (17a ed.)

Kotler, Philip, Dipak C. Jain, y Suvit Maesincee. Marketing Moves: A New Approach to Proffits, Growth, and Renewal. Boston, Massachusetts: Harvard Business School, 2002.

Cita MLA (9a ed.)

Kotler, Philip, et al. Marketing Moves: A New Approach to Proffits, Growth, and Renewal. Harvard Business School, 2002.