Implementing the marketing concept through a program of customer visits

Bibliographic Details
Main Author: McQuarrie, Edward F. (-)
Corporate Author: Marketing Science Institute (-)
Other Authors: McIntyre, Shelby H.
Format: Book
Language:Inglés
Published: Cambridge, Massachusetts : Marketing Science Institute 1990.
Series:Report (Marketing Science Institute) ; 90,107.
Subjects:
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Description
Item Description:En la cub.: Research Program, Working Paper
Physical Description:33 p. ; 28 cm
Bibliography:Bibliogr.: p. 27-33