Cita APA (7a ed.)

McQuarrie, E. F., & McIntyre, S. H. (1990). Implementing the marketing concept through a program of customer visits. Marketing Science Institute.

Cita Chicago Style (17a ed.)

McQuarrie, Edward F., y Shelby H. McIntyre. Implementing the Marketing Concept Through a Program of Customer Visits. Cambridge, Massachusetts: Marketing Science Institute, 1990.

Cita MLA (9a ed.)

McQuarrie, Edward F., y Shelby H. McIntyre. Implementing the Marketing Concept Through a Program of Customer Visits. Marketing Science Institute, 1990.