A longitudinal study of television advertising effects

Bibliographic Details
Main Author: Moschis, George P. (-)
Other Authors: Moore, Roy L.
Format: Book
Language:Indeterminado
Published: [S.l.] : [s.n.] 1982.
Subjects:
See on Universidad de Deusto:https://oceano.biblioteca.deusto.es/primo-explore/search?query=any,contains,991004325329703351&tab=default_tab&search_scope=deusto_alma&vid=deusto
Request an interlibrarian loan: Email
Description
Item Description:Fotocopia de: Journal of Consumer Research, v. 9, n. 3 (1982)
Physical Description:p. 279-286 ; 28 cm
Bibliography:Bibliogr.: p. 286